HAROL ushers in 2020 with a series of firsts at Polyclose

HAROL traditionally introduces its novelties in terms of sun protection at Polyclose but the 2020 edition is shaping up to be very special indeed. In an exciting first, HAROL will debut an entirely new generation of folding arm awnings. The brand is showcasing no fewer than 5 new awnings as the result of two years of extensive development. The new sliding slatted roof Brera has been added to the Outdoor Living range. These scoops consolidate HAROL’s status as the trendsetter in sun protection with contemporary, user-friendly and high-quality solutions.

There are no visuals yet of the completely renewed range of folding arm awnings.

“We’re saving the actual scoop for Polyclose because this is not just a simple novelty”, marketing manager Isabelle Wintmolders explains. “After extensive market research and close to 2 years of R&D we have succeeded in developing an entirely new range of folding arm awnings that appeals even more to the personal taste of the consumer while meeting the highest quality standards. This new overall concept is to be launched with the slogan ”Smarter. Simpler. Sustainable”.

Smarter: at the start of the engineering process the results of our market research were taken into account and the aim was to satisfy as many consumer needs as possible.

Simpler: no 100 awnings but a compact, clear and transparent range, styled in accordance with the HAROL house style, which stands for simplicity and quality.

Sustainable: on the one hand a sustainable quality product; on the other hand a solution which, more than ever before, is a green solution to keep your home cool (in a responsible way).

“Market research has shown this is exactly why folding arm awnings remain a popular favourite: they don’t just keep your terrace cool but your home as well, reducing the need for energy-guzzling air conditioning systems and upgrading the level of comfort on your terrace. In short, the bar was raised in every respect: quality, sustainability, features and aesthetics. We are convinced that this new range will appeal to both installers and end consumers, both at home and abroad. We invested in arms that are easy to assemble as this feature unlocks the door to international markets.”

Three bespoke collections: Minimal, Elegant and Curved

The new range consists of three separate collections: Minimal (sleek and modern, blends into its surroundings), Elegant (elegant lines) and Curved (curved design). Each of the collections includes different versions to allow the consumer to put together their very own sun protection solution according to their style and functional needs. For instance, installation is possible with a built-in, ceiling- or wall-mounted approach in an open, closed or half-open box. Additionally consumers can opt for LED lighting integrated into the box, the arms and the front frame. ​ To meet every conceivable consumer need, Harol offers a vario valance on two high-end models as well as an extensive collection of high-tech acrylic fabrics on the entire collection.

“Naturally our core values of UV and heat protection, quality, comfort and durability are at the heart of the new range. The folding arms have been developed to last a lifetime and were tested over more than 30,000 cycles or the equivalent of opening and closing twice a day for 25 years. The new range meets wind class 2 standards pursuant to EN13561 (speed 7.5-10.4 m/s).

More sun with new slatted roof Brera

In the Outdoor Living range, another HAROL speciality, all eyes are on the tiltable slatted roof Brera. In the wake of the Vision and the Opera it’s a logical addition to the range, with new features. Customers can opt for LED lighting and an extension with a screen or glass sliding wall. Moreover, the slats open while tilting, letting in even more light in the open setting. The simple installation with less maintenance is yet another asset. The roof is fully IO controlled with just 1 Somfy engine.

About Harol – www.harol.eu 

Founded in 1946, Harol is a Belgian family business that develops innovative total solutions with an emphasis on living comfort, energy savings, design and security. The full range makes Harol one of the leading European manufacturers of roller shutters, sun protection systems, garage doors and outdoor living. Today Harol is based at the industrial estate of Webbekom (Diest), Belgium. Harol exports its products to more than 30 countries and employs some 280 highly experienced and dedicated employees. A strong network of exclusive distributors and specialised installers ensures prompt deliveries and professional installations for our customers.

About Polyclose - European fair for window, door, sun protection, entrance and façade technology

19th edition of Polyclose at Flanders Expo in Ghent on 15, 16 and 17 January 2020.
​Over the course of three days, over 250 European exhibitors will be demonstrating their innovations to approximately 14,000 visitors. This makes Polyclose the event that is not to be missed for professionals in order to be aware of the new products and trends.

Beatrijs Wouters
​Communication advisor, RCA
​beatrijs.wouters@rca.be
​+32 11 590 590
​+32 496 32 64 36